Yes, Movellas. Danish Literary Delights.
Wikipedia: «Although Japan was the original birthplace of the cell phone novel, the phenomenon soon moved to other parts of East Asia, and many of the online writers are university students. These writers understand what narratives will attract young readers, incorporating emergent events or trendy elements from teen culture into their stories.
Cell phone novels create a virtual world for teenagers via the mobile phone, or, more precisely, via text messages. As in virtual online computer games, readers can put themselves into first person in the story. Cell phone novels create a personal space for each individual reader. Paul Levinson, in Information on the Move (2004), says “nowadays, a writer can write just about as easily, anywhere, as a reader can read” and they are “not only personal but portable.”
The cell phone novel is changing reading habits; readers no longer need to physically go to a bookshop and purchase a book. They can go online using their cell phone, download a novel, and read it on their personal mobile phone anywhere, any time they wish. Similar to the e-book, its mobility and convenience saves time.»